Wednesday, January 16, 2008

0 How Its Made : Giordana Clothing

Its so simple to go out and buy one of these premier cycling apparel, isn't it? To see how its made will make you gape in wonder.

Watch this video to appreciate every step in how modern cycling apparel is made. The video features the Giordana production processes in the state-of-the-art manufacturing facility just outside Montova, Italy. See how the pattern design is made, how they're printed and eventually stitched to produce something of value to the cyclist.

By the way, is it just me or do I not notice a single man in the video? I guess thats another appeal for Italian clothing - You're getting true Euro race wear and some gorgeous woman might have had the ideas on it. :)

P.S : No sound to the video.


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