You would think SRAM Red would look like the next thing from planet bike, for all the publicity stunts that went months before it came out. For traditionalists like me, the SRAM red crankset looks like one of the fugliest thing to come out of cycling merchandize.
I still feel the Dura Ace 10 speed (no, I don't have it on my bicycle) is the hottest looking crankset.. Its simple, stylish, the looks are hot... you'll definitely make a bold statement...and it'll get anyone to salinate (hopefully they won't spit it out!)
In Red though, the black and gray combo repels my eyes, and SRAMS's idea of etching their name all over the crankset like a child's scribbling on a wall seems like an afterthought... its a world below Dura Ace in aethetics. SRAM's engineering is top notch, however they probably need better industrial designers or something..